Retail Design for a triathlon specialty store
- Location: Wezembeek-Oppem
- Area: 300m²
- Objective: To create an immersive experience and reflect the brand identity
Already well established in the region, the brand UrbanTriSports aimed to support its growth by moving into a larger space capable of reflecting its success and accommodating an expanded offering. This location was therefore chosen for the opening of a new store, conceived as a key step in the brand's development.
The objective of the project was to translate the brand's visual identity and its existing graphic universe into a significantly larger space, while preserving the energy and clarity that define the concept. The interior layout was designed as an immersive journey.
In the running area, an athletics track integrated into the floor, combined with wall graphics, immerses visitors in a world directly inspired by performance and the field.
The cycling section is organized around a large backlit wall, conceived as a striking feature showcasing flagship models.
A bike fitting area and a repair workshop complete the space, reinforcing the store's expert positioning.
Upstairs, the mezzanine hosts the textile area in a calmer atmosphere. Progressive wooden cladding creates a more intimate waiting area for clients of the nutrition practice located above, while ensuring visual continuity with the rest of the project.
Finally, graphic work using stickers featuring iconic sports imagery enhances the identity of the store and creates strong consistency with previous locations.
